ProofKite / insights
The evidence behind the next move.
Field notes on customer problems, durable demand, and the focused products worth carrying forward.
The Insight format
01
Evidence-led
A clear signal or question anchors every piece.
02
Source-linked
The trail stays visible so you can inspect the reasoning.
03
Product-aware
Each insight points toward a useful next move, not noise.
Published notes
Read the signal before you place the bet.
Every article is a compact working record: what we saw, where it came from, and what it might make possible.